(외국계화장품회사) Brand Building 부문장(임원급) 포지션 > Order

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포지션명	(외국계화장품회사) Brand Building 부문장(임원급) 포지션
회사	외국계기업	직급	Director (이사급)
외국어	영어 상	연령/성별	무관
진행절차	서류전형 -> 면접	마감일	채용시

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<KEY RESPONSABILITES> Responsible for 360 IMC campaigns for Existing & New Product launches, including digital, social and PR. Campaigns to Raise Brand awareness, Brand Differentiation and Premiumness Ensure all brand communication activities are consistent with brand purpose and land brand positioning in the global and country Ensure cross-media efficiency,  securing high ROI, close tracking of results, and issue recommendations based on that Apply Precision Marketing principles to Comms (right message to the right target at the right moment) in order to boost ROI Partner and challenge media agency (including on innovative mechanisms) Place consumer’s insights at the heart of the marketing and business model Set challenging KPIs for all campaigns; share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation Uncover insights to create growth opportunities and talkability of brands Develop positioning, product profile, packaging, graphics, full marketing mix and business cases for innovation and renovation Define and execute the brand marketing plans to deliver business and equity goals Develop and exploit mixes for specific channels and/or regional opportunities. Leads global and localization of brand key vision and brand execution; be the brand steward to create meaningful ​ <QUALIFICATION REQUIREMENTS >  -Local Marketing campaign 진행 경험 필수  -Fluent English 필수  -외국계 기업 경력 선호  -화장품/소비재 업계 경력 선호

담당컨설턴트 정보
이름	박진석 상무(마)	이메일	jsp@metasearch.co.kr
전화		휴대폰

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